Shuttle lives inside your Shopify admin. You get around it from the Shopify admin sidebar, where Shuttle's pages are listed under the app.
Everything is organized around what you want to do: move products, keep stock in line, collect reviews, and ship orders. Here is a quick tour of each section.
What you see in the sidebar
The sidebar changes with the state of your account:
Etsy not connected yet: you only see Subscription. Connect your Etsy shop from the Overview page to open the rest of Shuttle. See Connecting Your Etsy Shop to Shopify with Shuttle.
Plan or free trial has ended: you only see Subscribe, which takes you to the plan options.
Active plan: you see Overview, Products, Inventory, Reviews, Orders, Stock Syncer, AI Discovery, and Settings.
Some tools need the Growth plan or higher. Their pages tell you when that is the case. See Shuttle's Available Plans.
Overview
Your starting point. The Overview page shows which automations are running and a snapshot of what is worth checking: your catalog's health, recent activity, an AI Discovery summary when your plan includes it, and quick links to Shuttle's main tools.
If something needs your attention, you will see it here first. Examples are an expired or cancelled plan, Etsy's daily API call limit, or an Etsy or Shopify connection that needs refreshing.
Products
This is where Etsy and Shopify meet. Transfer listings in either direction, match products that already exist on both sides, and decide what should sync automatically going forward.
You can switch between the following views:
All Products: every product Shuttle knows about, in one place.
Etsy → Shopify: bring your Etsy listings into Shopify.
Shopify → Etsy: send Shopify products in the other direction.
Queue: products lined up to transfer next, ready for review.
Excluded: anything you have set aside so Shuttle leaves it alone. You can include these again at any time.
For a full walkthrough, see Transfer products between Etsy and Shopify.
Inventory
Everything that affects stock numbers lives here. Update quantities, link variations between your shops, build bundles, and set up rules that help prevent low stock and oversells.
You will find:
Quick Stock Updates to search for a product and change its stock on Etsy, Shopify, or both.
Bulk Stock Updater to update many quantities at once from a CSV file.
Kits & Bundles for bundling components into a single sellable item. See Using Kits & Bundles.
Custom Matches for pairing variations that Shuttle did not match automatically. See Using Custom Matches.
Stock Rules to adjust stock or send an alert when levels reach a threshold you set, and Alerts History to review every alert that fired. See Stay Ahead of Inventory Issues With Shuttle's Stock Rules.
Stock History, SKU Audit, and Quantity Mismatches for reviewing what changed and why. See SKU Audit: Detect Duplicates, Orphans, and Mismatches.
Reviews
Bring your Etsy reviews into Shopify so the reputation you have already built shows on both storefronts. Switch between Included, Queue, and Excluded reviews, assign reviews to the right products, and export them as a CSV file in your reviews app's import format. See Exporting Etsy Reviews to Shopify.
Theme Blocks for showing reviews on your storefront are under Settings > Reviews > Theme Blocks.
Orders
View your Etsy orders, transfer them to Shopify, and stay on top of fulfillments and cancellations. Tabs let you focus on All Orders or the Queue of orders waiting to transfer. See Transferring Etsy Orders to Shopify.
The Picklist groups the items in your open orders by product, which helps when you prepare orders for shipping. See Shuttle's Picking List.
Stock Syncer
When the Stock Syncer is on, sales and restocks in one shop automatically update stock in the other. On this page you turn each direction on or off, see your sync usage, and review the sync history to confirm what was kept in sync. See Introduction to Real-Time Stock Syncing with Shuttle.
AI Discovery
AI Discovery reviews your listings and finds ways to improve how they rank and convert, looking at things like titles, tags, attributes, and descriptions. Each product gets a score along with specific suggestions you can apply or adjust. See Introduction to AI Discovery.
Settings
The central place for configuration. Settings is grouped so you can find what you need quickly:
Products: how transfers and updates behave by default, in general and for each direction.
Catalog Mapping: collections and sections, shipping profiles, categories, and Etsy attributes.
Reviews: general preferences and the Theme Blocks for your storefront.
Orders: how Etsy orders are transferred to Shopify and fulfilled.
Stock Syncer: general sync rules, plus settings for each direction.
Account: your Plan, Connected Shops, Alerts & Notifications, Data exports, and History of past activity.
Tips for moving around quickly
Most lists have filters, which become especially useful as your catalog grows.
Each section has its own article in this help center if you want a full walkthrough.