Some products belong on one shop only, and some variations exist on just one side. When you exclude them, Shuttle leaves them out when it transfers and updates products between Etsy and Shopify. The product stays where it is, and Shuttle does not change it.
Exclusions help when you want to:
keep products exclusive to one shop, so each audience sees a different range
keep seasonal stock, out-of-season items or sold-out limited editions out of your regular runs
try a new listing on one shop without Shuttle copying it to the other
leave items under review, or listings you want to keep different on each shop, unchanged
You can exclude a whole product, or transfer the product and skip only some of its variations.
Two ways to exclude a product
Shuttle gives you two ways to exclude a whole product. The Exclude product action on the Products page is best for one product or a small group. Exclusion rules in settings are best when many products have something in common, such as a tag, a vendor, a collection or a word in the title.
Do excluded products still sync stock?
Whether an excluded product still syncs stock depends on how you excluded it:
Products you exclude from the Products page are also left out of stock syncing.
Products skipped by the exclusion rules in settings are left out of transfers and updates only, so their stock still syncs.
To keep products out of stock syncing too, use the Stock Syncer settings.
Exclude products from the Products page
Excluding from the Products page is the simplest way to skip a single product or a few.
To exclude a single product:
On the Products page, find the product you want to exclude.
On the product's row, open the More actions menu and click Exclude product.
To exclude several products at once:
On the Products page, select the checkboxes next to the products you want to exclude.
In the bulk action bar that appears, click Exclude.
Bring excluded products back
Products you exclude from the Products page move to its Excluded tab. On that tab, you can bring products back by selecting them and clicking Include.
To undo every exclusion at once, click Include all excluded products at the top of the page, then confirm with Include all.
Exclude groups of products with rules in settings
Exclusion rules skip every product that shares a tag, a vendor, a collection or a word in the title, so you do not have to exclude each one by hand. You find them in Settings > Products > General > Exclude products.
You can use any combination of the rules, and each one takes a comma-separated list. Click Save when you are done.
Products skipped by exclusion rules do not move to the Excluded tab on the Products page. Instead, Shuttle checks the rules each time it transfers or updates a product.
Exclude by tag
The tag rule suits shops that use tags to organize products, for example "Archive" or "Etsy only". Enter those tags, and Shuttle skips any product that has any of the listed tags.
Exclude by title keyword
The title keyword rule catches products that share a word or phrase in their titles, for example "Discontinued" or "Local pickup only". List those keywords, and Shuttle skips any product whose title contains one of them.
Which shop the tag and title rules check
Tag and title rules check the product on the shop it comes from. That is the Etsy listing when Shuttle moves a product to Shopify, and the Shopify product when Shuttle moves it to Etsy.
When Shuttle updates an existing Etsy listing, it also checks that listing's tags and title.
Exclude by vendor (Shopify)
The vendor rule excludes all products from a Shopify vendor. Enter the vendor's full name, and separate multiple vendors with commas. This is useful for stock from suppliers you do not want to transfer or update on Etsy.
Exclude by collection (Shopify)
The collection rule excludes products in certain Shopify collections. Enter the collection names, which helps when a collection holds items that should not go to Etsy.
Vendor and collection rules work from Shopify to Etsy only
Vendor and collection rules only apply when Shuttle sends products from Shopify to Etsy. They do not stop transfers or updates from Etsy to Shopify.
To skip products going from Etsy to Shopify, use a tag, a title keyword or the Exclude product action on the Products page.
Exclude specific variations
Variation exclusions let you transfer a product but skip one variation, such as a size or color that only exists on one shop. They have their own section, in Settings > Products > General > Exclude variations.
Exclude by SKU
SKUs are the most reliable way to pick out variations, especially on products with many options. If your variations have unique SKUs, list the SKUs of the variations you want to skip, separated by commas.
Exclude by name
Variation names work well when your SKUs are not used consistently, or when names are easier for you to work with. Enter the variation names, separated by commas.
For a variation made of two options, join the two option names with "||". For example, to exclude the variation of a product that comes in Medium size and Blue color, enter "Medium||Blue".
What happens to excluded variations?
Excluded variations are handled differently depending on the direction and the kind of product:
When Shuttle transfers a product from Shopify to Etsy, or rebuilds its variations with Recreate Inventory, it still creates the excluded variations on Etsy but hides them, so shoppers cannot see or order them.
When Shuttle transfers a product from Etsy to Shopify, it leaves excluded variations out, so they are not created or updated on Shopify.
Variation exclusions only apply to transfers and Recreate Inventory. They do not change stock syncing for variations that already sync.
Products with only one variation (no options like size or color) are not affected by variation exclusions. To skip one of these products, use Exclude product on the Products page or the rules in Settings > Products > General > Exclude products.
See Update Product Variations with "Recreate Inventory" and Excluding Specific Variations when Transferring Products to Shopify.
Need help?
If you have questions or run into issues while excluding products or variations, contact our support team from inside the Shuttle dashboard.