The AI SEO Assistant helps you optimize product details as they move from Shopify into Etsy. During the transfer process, it suggests improved titles, tags, colors, materials, and occasions/holidays so your Etsy drafts are ready to perform well in search.
Your original Shopify products remain unchanged - the enhancements apply only to the Etsy versions created through Shuttle (want to know more about what the assistant does? Read the feature overview here).
⚠️ Note: The AI SEO Assistant is only available during single product transfers (manual or automatic) from Shopify → Etsy. It is not applied to product updates or bulk transfers.
Plan Availability
The SEO Assistant is available across all subscription plans with the following usage limits:
Core (or Base) Starter: 20 uses per month.
Core (or Base) Standard: 40 uses per month.
All other plans: Unlimited uses.
What counts as a “use”?
A single use is counted when a product is transferred with AI-generated content included — even if you don’t end up using the suggestions.
⚠️ AI Limitations: Like all AI systems, the SEO Assistant may occasionally make imperfect suggestions. It works best when your product titles and descriptions are rich in detail. The more context you provide, the more accurate the AI’s results will be.
Using the Assistant for Manual Transfers
This feature is available when you transfer products one by one, through the Shopify Products page.
Start a Transfer: Initiate a single product transfer from Shopify to Etsy. The AI SEO Assistant panel will appear automatically.
Select What You Need: Check the boxes for the product details you'd like the AI to help with, such as
TitleorTags.
Preview and Edit: Click the
Previewbutton to review the AI's suggestions. In this view, you can edit and fine-tune everything before the transfer. You will see:Expanded Title: A suggested title optimized for Etsy's 140-character limit.
SEO Tags: The assistant suggests new tags to help you reach Etsy's maximum of 13. It will not affect the tags you already have.
Attributes: Suggested
Primary Color,Materials,Occasion, andHoliday, which you can easily change if needed.
Confirm and Transfer: Once you're happy with the suggestions, click
Confirm & Transfer. Shuttle will send the product with the new, optimized details to your Etsy drafts.
If you change your mind, you can always click Back to adjust your selections.
Using the Assistant for Automatic Transfers
You can also have the AI Assistant work automatically in the background.
Go to Settings: Navigate to your Automatic Product Transfer settings page (Shopify to Etsy).
Enable the AI: Find the AI SEO Assistant section and select which details (like
TitleandTags) you want Shuttle to generate automatically for every transfer.Let it Run: Now, whenever a new Shopify product is automatically transferred, it will include the AI-generated details you selected.
Configuration
The AI SEO Assistant is designed to work out-of-the-box with minimal setup. There’s only one setting you may want to review:
Title Separator - This is the character that splits different key phrases in your Etsy titles. By default, Shuttle uses a dash (
-). If you prefer a different style (such as a comma or a pipe), you can change it in your Product Settings → Shopify to Etsy → Product Title.
Correctly defining your separator helps the Assistant expand titles cleanly and keeps your listings consistent.
Key Things to Remember
You Are Always in Control. Whether manual or automatic, all transferred products land in your Etsy drafts. Nothing goes live until you review and publish it from your Etsy account.
Better Data, Better Suggestions. The more detailed your original Shopify product information is, the more accurate the AI's suggestions will be.
Use It as a Starting Point. The AI provides a strong, optimized foundation. Feel free to tweak the suggestions to perfectly match your brand's unique voice.