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Using Custom Matches

Learn how to manually link specific variations from unmatched products between Etsy and Shopify.

Sometimes the same physical item sits in different products on Shopify and Etsy. A Custom Match links the Etsy variation to the Shopify variation, so Shuttle keeps their stock levels in sync.

When to use a Custom Match

Use a Custom Match when Shuttle cannot match two variations on its own. Shuttle matches products and variations automatically, but only when both variations belong to products that match each other.

For example, say you have a Shopify product with two variations, and on Etsy each of those variations is its own separate listing. Shuttle cannot match them automatically, because the products are different. A Custom Match for each pair links one Shopify variation to one Etsy listing's variation, which tells Shuttle they are the same item.

Which plans include Custom Matches?

To use Custom Matches, you need the Growth plan or higher. Custom Matches are also available during the free trial.

Create a Custom Match

  1. In Shuttle, open Inventory.

  2. Click Manage custom matches.

  3. Click Create a Match. If you have no matches yet, click Create your first match.

  4. In the new row, click the empty Etsy side. Search by SKU, ID or keyword (at least 3 characters), then click Assign next to the right variation.

  5. Click the empty Shopify side and assign the Shopify variation the same way.

Shuttle saves the Custom Match as soon as both sides are filled.

Change or remove a Custom Match

You can change or remove a Custom Match from its row in the list of matches.

  • To change a Custom Match, click Change Etsy or Change Shopify in its row.

  • To remove a Custom Match, click Delete, then Click to confirm.

How Custom Matches keep stock in sync

When the stock of a variation in a Custom Match changes on one platform, Shuttle updates the linked variation on the other platform. This covers changes from sales as well as stock edits.

Creating a Custom Match does not sync stock straight away. To sync right away, go to the Products page, open the product's more actions menu and click Sync quantities.

The Sync quantities option only shows for products that have Custom Matches.

What happens when a variation already has a match?

A variation in a Custom Match can also have its usual automatic match, for example from a shared SKU or an earlier transfer. In that case, Shuttle updates that automatic match as well, so all the linked variations keep the same stock level.

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