An Analysis goes beyond the Base Score by using AI to evaluate your listing the way a shopping assistant actually would. Instead of just checking whether your data is complete, it asks: "If a shopper asked an AI assistant about a product like this, would your listing have the answers?"
Each Analysis uses 1 analysis credit. [Learn more about credits →]
What happens during Analysis
The Analysis runs through three steps automatically:
Step 1: Product Identity. The AI reads your listing data across all platforms and builds a clear picture of what your product is, who it's for, and what makes it unique. This is the foundation for everything that follows.
Step 2: Shopper Questions. Based on your product identity, the AI generates 7 natural-language questions that a shopper might ask an AI assistant: 4 focused on your specific product and 3 broader category-level queries. These are the kinds of real queries your product should be able to answer. For example:
"Best handmade ceramic mug for coffee lovers?"
"Where can I find unique gifts for tea enthusiasts under $30?"
"Durable travel mug with a minimalist design?"
Questions are generated once per product, using all available listing data across platforms.
Step 3: Gap Analysis. The AI checks how well your current listing answers each question and assigns a match level:
Strong - Your listing clearly answers this question
Partial - Some relevant information is there, but key details are missing
Low - Your listing doesn't adequately address this question
For each gap found, you'll see exactly what's missing and a suggestion for what to add.
Customizing your questions
After the Analysis completes, you can review the generated questions and customize them before moving to Optimization:
Add questions - Include queries that are specific to your product or niche
Remove questions - Take out any questions that aren't relevant to your business
You cannot edit the wording of generated questions. If one isn't quite right, remove it and add a new one with your preferred phrasing. You can have up to 7 questions total.
Processing time
Analysis runs in the background - you'll see live progress updates as each stage completes. You can continue using Shuttle while it works. Most analyses finish in under a minute.
What's next?
Once your Analysis is complete and you're happy with the questions, you can run an Optimization to generate improved titles, descriptions, and tags based on the gaps found. [Learn more about Optimization →]