An Analysis reads your listing the way an AI shopping assistant would. It goes further than the Base Score. The Base Score checks whether your data is complete, and an Analysis checks whether your listing answers the questions a shopper might ask an AI assistant about a product like yours.
How many credits does an Analysis use?
Each Analysis uses 1 analysis credit. If an Analysis fails, no credit is used, and you can select Retry analysis.
Re-analyzing a product against its saved questions does not use another credit.
Start an Analysis
Open AI Discovery in Shuttle.
Open the product you want to check.
Select Analyze with AI.
What happens during an Analysis
An Analysis runs through three steps on its own once Shuttle has collected your product's listing data. Each step builds on the one before it.
Step 1: Product Identity
The AI reads your Etsy and Shopify listings for the product and works out what the product is, who it's for and what makes it different. Everything after this step builds on the product identity.
Step 2: Shopper Questions
The AI uses the product identity to write 7 questions a shopper might ask an AI assistant. 4 are about your specific product, and 3 are broader questions about its category. For example:
"Best handmade ceramic mug for coffee lovers?"
"Where can I find unique gifts for tea enthusiasts under $30?"
"Durable travel mug with a minimalist design?"
Shopper questions are created once per product.
Step 3: Gap Analysis
The AI checks how well your listing's title, description and tags answer each shopper question, and gives each question a match level:
Strong: your listing clearly answers this question.
Partially answered: some relevant information is there, but key details are missing or vague.
Not clearly answered: your listing has little or nothing on this question.
The summary shown over the list of questions counts these match levels as Strong, Partial and Low.
A product that is on both Etsy and Shopify is checked separately on each store. Click a question to see its match on each store and what is missing there. A product that is only on one store is checked on that store only.
Customize your Analysis questions
You can change the questions once an Analysis is done, before you move on to Optimization:
Add questions: type your own question in the box under the list and select Add. You can add questions about your product or your niche.
Remove questions: use the trash icon on any question that isn't relevant to your business.
The wording of a question can't be edited. If one isn't quite right, remove it and add a new one in your own words.
A product can have up to 7 questions in total.
Select Save Questions when you're done. New questions show as Pending until they are checked, so select Re-analyze to check them. Re-analyze checks your current listing against your saved questions again and doesn't use another credit.
Re-analyzing clears the suggestions from any Optimization you already ran for this product. Apply any suggestions you want to keep before you re-analyze.
How long does an Analysis take?
An Analysis usually takes 30 to 60 seconds. It runs in the background, so you can keep using Shuttle while it works, and you'll see live progress as each step finishes.
You can run up to 3 analyses or optimizations at the same time. If you reach that limit, wait for one to finish before you start another.
Improve your listing after an Analysis
Select Optimize content once your Analysis is done and you're happy with the questions. Optimization creates better titles, descriptions and tags based on the gaps the Analysis found.
If every question is already Strong, there is nothing to optimize.