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Introduction to AI Discovery

Updated this week

AI shopping assistants like ChatGPT, Google AI, and Microsoft Copilot are changing how shoppers find products online. Instead of browsing search results, more and more people are asking AI assistants questions like "What's the best handmade candle for a birthday gift?" or "Where can I find organic cotton baby clothes?"

These AI assistants read your product listings from top to bottom: titles, descriptions, tags, images, and reviews, to decide whether your product is a good match. Listings with thin descriptions, missing details, or poor data quality get skipped entirely.

AI Discovery helps you understand how ready your listings are for this new kind of product discovery, and gives you the tools to improve them.

How it works

AI Discovery follows a three-step process, each building on the previous:

  1. Base Score — Your products are scored instantly based on your existing listing data. This is completely free and doesn't use any credits. You'll see a score from 0 to 100 for each platform, along with quick tips for easy improvements. [Learn more about Base Scores →]

  2. Analysis — Go deeper with an AI-powered evaluation. The AI figures out what questions shoppers might ask an AI assistant about products like yours, then checks how well your listing actually answers those questions. [Learn more about Analysis →]

  3. Optimization — Based on the gaps found during Analysis, the AI generates improved titles, descriptions, and tags tailored to each platform. You review everything before anything changes. [Learn more about Optimization →]

Where to find it

AI Discovery has a dedicated page accessible from your Shuttle dashboard. The dashboard shows an overview block with your score distribution and credit usage. From the AI Discovery page, you can view all your product scores and open individual products to run Analysis and Optimization.

What you'll need

At least one product on Shopify or Etsy. Products don't need to be synced between platforms — AI Discovery works just as well with Shopify-only products, Etsy-only products, or products synced across both.

Your Shuttle plan includes monthly Analysis and Optimization credits. Base Scores are always free. [Learn more about credits and pricing →]

What's next?

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