Once an Analysis has found gaps in a product's listing, Optimization helps you fill them. The AI writes new titles, descriptions and tags to cover those gaps, and nothing changes on your listings until you apply the suggestions.
How many credits does an Optimization use?
Each Optimization uses 1 optimization credit, and only when the Optimization finishes. If an Optimization fails, your Analysis results stay in place, you see a message, and you can try again.
Run an Optimization on a product
Optimization stays locked until the product has an Analysis, so start there.
Run an Analysis on the product.
Open the product in AI Discovery and click Optimize content.
Wait for the Optimization to finish. It runs in the background, and when it is done your suggestions appear under Optimized Listing Content.
When a listing already answers every shopper question well, there is nothing to optimize. You see Listing Content Looks Great instead of the Optimize content button.
What an Optimization suggests
An Optimization gives you suggestions for each platform the product is listed on. If the product is on both Shopify and Etsy, use the Etsy and Shopify buttons to switch between them.
Title: a clearer, more specific title, written around the questions shoppers ask AI assistants.
Description: a rewritten description that covers the gaps found in your Analysis. Shopify descriptions use simple formatting such as paragraphs, bullet lists and bold text. Etsy descriptions are plain text, split into paragraphs.
Tags: for Etsy, a list of tags to keep, tags to remove and new tags to add. The tags to keep and add never come to more than 13, and no tag is longer than 20 characters. For Shopify, a short list of suggested tags.
You may also see Preserved strengths. These are the parts of your current listing that already work, and the suggestions keep them.
Get suggestions for new questions
The questions you save for a product shape its Optimization. After an Analysis you can add or remove questions, up to 7 questions per product.
To get suggestions for your new questions:
Click Save Questions.
Click Re-analyze to see how well your listing answers your new questions. Re-analyze does not use a credit.
When it finishes, click Optimize content. The suggestions are written for the questions you saved.
Re-analyzing clears your current suggestions, so re-analyze before you optimize, not after.
Review suggestions before you apply them
Nothing changes on your listings automatically. You choose which parts of the suggestions to apply and to which platform.
Before you use them, you can edit the suggested title and description, or copy them.
Apply the suggestions to Shopify or Etsy
When you are happy with the suggestions, tick the title, description or tags you want and apply them to your Shopify or Etsy listing.