Once you've reviewed your Optimization suggestions, you can apply them to your live listings. You pick one store and the fields you want to change, and only those fields on that store are updated.
Apply suggestions to your Etsy or Shopify listing
Suggestions are applied to one store at a time, and only to the fields you tick.
Open the product in AI Discovery and go to Optimized Listing Content.
If the product is on both Etsy and Shopify, use the Etsy / Shopify switch to choose the store you want to update.
Tick the fields you want to update: Title, Description and Tags.
If you like, edit the suggested title or description first. Your edits are what get applied.
Click the apply button. It names the fields and the store, for example Apply title, description to Etsy.
Check the list of fields in the confirmation window, then click Apply changes.
Once the changes are applied, you'll see "Changes applied to Etsy" or "Changes applied to Shopify" under the button.
To update the other store as well, switch to it and repeat the steps.
What changes when you apply suggestions?
Applying suggestions changes only the fields you tick:
Title: replaced with the suggested title. Etsy titles can be up to 140 characters and Shopify titles up to 255. If your edited title is longer, the changes are not applied.
Description: replaced with the suggested description.
Tags on Etsy: your tags are replaced with the ones under Keep and Add, up to Etsy's 13. Tags under Remove are taken off. If all 13 of your current tags are worth keeping, there's nothing to tick and Shuttle shows that no adjustments are needed.
Tags on Shopify: the suggested tags are added, and your existing Shopify tags stay.
Everything else on the listing stays the same when you apply suggestions. Images, pricing, variants, shipping settings and all other data are untouched.
Review suggestions before you apply them
Applied suggestions go straight to your live listing and cannot be reversed, because they overwrite your current title, description or tags on that store.
Suggestions are written by AI, which may not fully understand your product or brand voice, so read them through before you apply them.
Your suggestions stay available until you run the analysis for that product again, so you can take your time. A new analysis clears them.
What if the suggestions can't be applied?
When suggestions can't be applied, Shuttle shows a message saying they were not applied. Nothing is lost, so you can apply them again.
Do scores update after applying suggestions?
Yes, Shuttle recalculates the product's Base Score automatically after suggestions are applied. It also checks the shopper questions that weren't a strong match again, this time against your updated listing.
Does applying suggestions use credits?
No, applying suggestions is free, because the credit was already used during the Optimization step.